Setting things up for a product launch is common sense, on the whole, but you're never told about the basics that have to go on in the background to make it operate, never mind work in terms of getting profits. These are not things most people want to know about. They'd prefer the surface glamour of the launch itself but without the long term basics, it won't work.
1. Build your list in every way you can. The fact that you can make offers to them over time, and not just once on a sales page, is extremely important. However, it's also about building links and a network so that a launch has as wide an effect as possible.
2. Develop your skills in understanding your business. This is not just understanding technical skills as much as you can, even though you might not be able to carry them all out personally. It's mainly about knowing what business you're really in, its ethos, branding potential and where it's building to in the future. Such understandings give your launch greater focus and clarity.
3. Content building is essential. This should take place over a lengthy time period, together with building your links. Your content needs to be as valuable as you can make it, without giving away all of your "secrets" which you'll want to sell. So, instead of writing a few articles, create a content map into as many places as possible. This will give your launch depth, connection and more authority.
4. Build relationships to develop joint ventures. Joint venture developments can occur through the growth of trust and working together on other tasks and projects by being on your list. Obviously, there must be benefit for the joint venture partners, usually in terms of financial reward. Whatever the arrangement, having these partnerships greatly increases the immediate audience for your launch.
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