Product launching for information products is part science, part luck, and part charisma. If you want to be successful in the e-book business, you are going to need to develop a system for launching your work. Otherwise, without a launch, your product will fall flat on its face. Keep reading for some great tips on launching your information product.
The key with creating a positively successful product launch is to start early. You need to give your marketing message enough time to reach a large amount of customers. You also need to have the proper vehicles in place so that your fans will have incentive to spread the word as well.
That is the key to a successful launch. You need to have a certain amount of word of mouth advertising going on at the same time. This is what really drives people to buy. To have a successful product launch, you cannot do it alone. You must have a group of people that are all promoting your e-book at the same time.
You need to develop a rewards program with affiliate sales, discounts, or some other type of incentive for your biggest fans to become sounding boards for your new information product. You need to put out the same message every time you create a marketing piece. Your customer has to get a similar marketing message on a frequent basis before they will make a buying decision. Some people will buy on the first notice. Some people need 30-40 interactions with your material before they finally buy. Time - you have to have enough time for the launch. You cannot create a successful product launch in 2 days. In most cases, you should leave at lest 3-4 weeks of contact before launch. If the product is more involved or more expensive, you may need to launch over many months. Don't allow the prospects to get bored during the launch- Hold contests about spreading the word. Slowly squeak out little tidbits of information out to the public. You have to hold their interest over that entire time.Once your launch period is over, your prospects will be so ready to make a purchase that they will barely read any of your sales material. Use this time to grab testimonials and keep that energy going so that you can keep a relatively high level of sales going even AFTER the launch is complete. I highly discourage deep discounts during a launch, or you will see a huge drop in purchases from that day forward. Give other types of bonuses for people that purchase on launch day instead.
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