Launching a new business is always exciting. We have big dreams and we are ready to fulfill them. We want to start searching for retail or office space. Some of us even start thinking about huge warehouses. It is great to dream, but stay focused on reality.
If you are launching a new business you want to start online. Even if ultimately you are opening a business that must exist in the brick and mortar world, rather than the virtual word, start with an effective online campaign. An online presence can help you hit the ground running.
1) Brick and Mortar Businesses
There are some businesses that must exist in the "real world" as opposed to cyberspace. Hair salons, restaurants, bars, auto repair shops, etc., all must be physical locations. As you start to put together your business plan make sure your online marketing starts even before your store or shop opens.
Start to build buzz online. Create a Facebook page; start a blog; announce pre-opening specials and promotions; start establishing awareness that your business is about to open. This will help you get people in the door from day 1 rather than wait for the ramp-up period that both online and offline marketing take.
2) Online vs Brick and Mortar
Some businesses can exist online before adding the expense of a physical location. For example, retail stores can be started online prior to opening a physical location. Use the lower overhead as a way to provide better pricing. If you strongly believe your store must be a brick and mortar store, then the same rules apply as above. Start creating buzz before you even open. Have printable coupons for your grand opening. Use Social media sites and blogs as a way to introduce your soon-to-open store. Get people talking about your store before it is even open.
Some service oriented businesses can also start online. For example, attorneys and accountants can have a website that promotes their services before they open an office. You can use virtual office establishments for an address and receptionist and save a bundle on staffing and office space. Many of these also have conference rooms available for meeting. This is a cost-effective way to build your practice.
Before making a final decision, write down the pros and cons for your business having a physical location versus a website-only. Compare the pros and cons and make the best decision you can for your unique business.
3) Sell Before Day 1
Sites like Groupon.com can help you sell product before you even open your store. You can sell gift certificates, products, etc. before the lights are even turned on. All you need is a website and you are in business.
You can have a website up in minutes (check out GoDaddy's Website Tonight™ or similar services) and start selling, capturing email addresses and creating buzz. If you think you have to wait for your physical location to open, think again! You can start making money before your grand opening is even scheduled.
The fact of the matter is, too many businesses wait until they are established before they create their site. You can be much more successful if you establish a web presence before your doors open.
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