When you're looking to launch a product, you might be wondering how to best maximise your sales and conversion. After all, the more products you sell, the more money you will make. More importantly though, a strong launch can also set the way for long term profits. People who are seeing your launch going well are more likely to wish to promote as an affiliate. This will get you names onto your mailing list, as well as make you an immediate income. So, you need to consider the different product launch strategies that I'm going to outline for you in this article.
First, consider launching through a partner, rather than directly to your own list. By doing so, you are offering an initial period of exclusivity. This can be very attractive to potential joint venture partners who are wanting to make sales before the market becomes saturated for a product. You only need one big or good joint venture partner to have a very successful launch using this strategy.
A second alternative method to consider is as follows. Look to use a strictly time limited launch, where the product is only offered for a compressed period, say 24 hours or 48 hours. Anyone who misses out on purchasing during this time period has to wait until the next time limited launch, which may be months away. Providing you build up the launch date well, people have a huge incentive to get in whilst the offer is available, rather than wait and potentially miss out.
There's a third method which you should consider, and that's to launch your product using a webinar. A webinar is a live video stream of your computer screen, which is broadcast directly into the home of your prospects.They hear your voice and can ask you questions. This is a great well to sell potential customers on the benefits of your product, as well as to answer objections live. Seriously consider a webinar if you want your launch to be a spot above the norm.
All the alternative launch methods and strategies that I've outlined in this article are effective when used at the right time. Make sure you consider carefully if one of these is ideal for your next launch. Consider using a webinar for instant appeal. Time limit your launch to add scarcity. Or launch initially through a good join venture partner. Never end up stuck purely with a traditional launch ever again.
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