a34L9GUK9a1US1yWbWQUDrZOB0GSmfC6: 2012

Monday, November 26, 2012

Your Product Launch - The Killer Actions You Are Not Told About

Setting things up for a product launch is common sense, on the whole, but you're never told about the basics that have to go on in the background to make it operate, never mind work in terms of getting profits. These are not things most people want to know about. They'd prefer the surface glamour of the launch itself but without the long term basics, it won't work.

1. Build your list in every way you can. The fact that you can make offers to them over time, and not just once on a sales page, is extremely important. However, it's also about building links and a network so that a launch has as wide an effect as possible.

2. Develop your skills in understanding your business. This is not just understanding technical skills as much as you can, even though you might not be able to carry them all out personally. It's mainly about knowing what business you're really in, its ethos, branding potential and where it's building to in the future. Such understandings give your launch greater focus and clarity.

3. Content building is essential. This should take place over a lengthy time period, together with building your links. Your content needs to be as valuable as you can make it, without giving away all of your "secrets" which you'll want to sell. So, instead of writing a few articles, create a content map into as many places as possible. This will give your launch depth, connection and more authority.

4. Build relationships to develop joint ventures. Joint venture developments can occur through the growth of trust and working together on other tasks and projects by being on your list. Obviously, there must be benefit for the joint venture partners, usually in terms of financial reward. Whatever the arrangement, having these partnerships greatly increases the immediate audience for your launch.

What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online?

Designing Your Business to Create Customer Loyalty

During a tough economy, marketing your business the same way you did when the economy was prosperous will not work. Consumers still love to buy and hate to be sold. The difference in this current market is that more consumers are using their money wisely, comparing products and services online before making a decision. Whether it's health insurance, financial advise, pharmaceutical or beauty products, a company's website is key to gaining new customers.

Test Your Own Website

More people use websites to research information on products and services than ever before. Company image and functionality is very important when marketing online. That's why I'm amazed at some of the websites I visit. I still see page links that go nowhere and the notice, "URL Not Found" appears. That's a real turn-off to any prospect. Websites should be designed to communicate clearly what the company does. Every page needs to have an easy-to-navigate link and a way to get back to the Home page. There shouldn't be any dead ends or confusion as to whether or not you are still on the same site. A site, which is poorly designed and developed, gives the appearance that the company is "here today, gone tomorrow" and the level of trust quickly deteriorates. A potential customer will then move on to another site - one belonging to your competition.

What's Your Problem?

Competition is fierce with online marketing so it is important to have competitive pricing and value-added service. If you can't afford to provide a discounted price, then offer some type of additional service or product that won't break your budget. Having a different type of product or service than your competitors can make you stand out from the crowd. Find out what problems exist with your present product or service. It could be that people hate waiting for your service, so improved timing would be key. Perhaps the product leaks after use so the bottle packaging needs improvement. Discovering the problem and making major changes to solve the problem is the first step in giving you the competitive advantage. The next step is letting consumers know about it. If you make improvements or a major change in the way your industry does business - that could launch your business to a whole new level.

If your business involves products, the packaging plays a vital role in attracting consumers. I have purchased several bottles of wine based upon the look and description on the label. Once wine is opened, people rarely return it, so packaging is extremely important in making the initial decision. Keeping the customer depends on how much the customer enjoyed consuming the product and by continuing top-of-mind awareness. Advertising, promotions and offers can keep customers coming back for more. CVS does this well by tracking the customer's purchases, through a customer care card, and providing new savings coupons based upon their purchasing history.

Let Your Customer Work for You

When I design packaging, labels and corresponding promotions I target them to the right market to create loyal customers. It's easy to get a one-time customer with the right product launch, but it's more important to develop customer loyalty. These types of customers can become your best sales force, simply by recommending the product to their friends. The same can work wonders for service industries. A referral from a happy customer is stronger than one from a salesperson. Unfortunately, one bad experience with a customer can adversely affect your business, exponentially, once the customer tells their friends. That's why a program that gets everyone in your company to understand the values and mission of your company is so vital to its longevity and growth. If everyone in the company is informed and empowered, when it involves customer service, complaints would be minimized. We create our customer loyalty programs with the help of an experienced consultant to obtain measurable results.

Replace Cloudy Confusions with Concrete Conclusions

I have spent most of my life helping businesses prosper by developing programs and designs that attract customers. In the present economy, branding your product or service is more important than ever. If your product or service is easily confused with another, you could be losing an important segment of business. If your product or service in not easily remembered or easily associated with your industry, you need to change it by rebranding and relaunching it. No matter how complicated your message is, there is a way to communicate it in a clear, concise and consistent style that is also memorable. Why blend when you can stand out from the crowd?

What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online? Integrated Product Launching Strategies

Launch a Product Successfully

A lot of people lose a lot of time and money launching a new product because they don't focus their attention on the right things. I've seen a lot of people pull in little to no profit on a product launch, and most of the time, it could have been avoided.

Most small business owners follow the same steps when launching a product. They create their new product, publicize it on social networking sites like Twitter and Facebook, and maybe mention it to any affiliates they might have. Those things are great, but they're just not enough.

For a product to really succeed, you have to promote it heavily before launch. You need to generate attention and hype for your product before you're ready to send it out the door. Use your social networking accounts to start generating hype for your product weeks, or even months before it launches. Post updates on the progress of your new product on a regular basis, and encourage your audience to give feedback on the progress of the product. If you have a YouTube account, show some video footage of your new product in action. The more you can show off the product before its launch, the better.

If you're running an affiliate program for your business, reach out to your affiliates before your product launches, and make sure they know all about it. Give them any relevant marketing materials they might need to push your product, and make sure they know how to get a hold of you if they have any questions about your product. Having a good network of affiliates can help you to generate hype for your product prelaunch, so remember to keep them in the loop.

Once you've generated some hype for your product, you can launch it the same way detailed above. Be sure to talk to your customers, and make sure the product is being well received. If your customers have any issues with your product, try to resolve it as quickly as possible.

Take the time to properly promote your new product before it launches. If you just send a product out the door without warning, you're sending it to its death. Be sure to keep your target market engaged, and use your affiliate network to get the word out. By taking the time to launch your product the right way, you can ensure more sales down the line.

Product Launch - Not As Difficult As You Think

The thought of having your own product launch may seem like a daunting task. Having your product make its way towards a sale register is far easier than you think. The tasks needed to have a successful launch are also easily accomplished.

To see your own product launching, you obviously need to generate your product. This part is not only easy, it can also be enjoyable. If you have overcome struggles and can give detailed instructions, others may need to hear your story. Don't over think the basics, it really starts that easily!

Advertising and exposure are critical components in your product's successful entry into the online marketplace. When your product is launching on the internet, you have a wide array of buyers you can reach to, but do you fill a need for them? If you had written a diabetes daily guide, for example, you wouldn't necessarily be targeting a high school senior researching a history report. Come up with a list of words that relate to people who deal with your book's topic. They may search items pertaining to insulin or diet, or potentially be looking toward how to lower the effects diabetes has on them. That list you just created gave you the keywords you want in your advertising.

If you are like most people, you might need some time to think about potential purchases in your future. The idea in the previous sentence is people do not buy something right away but could have a genuine interest in doing so. A tool that can help you attain "post viewing" sales for your product launch is a squeeze page to help build a mailing list. The mailing list portion of your product launching could also help you sell future products at a later date. Your mailing list could also entice people to sell your product for you if you give cash incentives.

Being involved in a product launch can be scary, until you realize just how easy it is. We have established you need an idea, which is an obvious fact. Next you need traffic and exposure for sales and also needed is a "grab them" idea, so you can sell to them later if they do not buy immediately.

Launching a New Product? Market Research

Knowing your target market is one of the most important elements to a successful marketing campaign, if not the most important. Marketing to those that are not in your target market is useless and extremely wasteful! But knowing your target market becomes even more critical when you are launching a new product. Why? Because you have even more money, resources and man power on the line. And just knowing who your target audience is is not enough, you need to know all there is to know about them. That is why doing Market Research is completely necessary when launching a new product.

I remember taking Marketing 250 - Market Research in college. Seemed pretty boring to me. But after starting my own business over 10 years ago, I realize now just how incredibly important market research is! It can save a business millions of dollars! And some of it is relatively cheap... at least compared to the price of a failed product launch. There have been so many product flops over the years that could've been avoided if proper market research had been conducted! Here are a few of my favorite product flops:

• Coors Rocky Mountain Spring Water. You'd think one of the most popular beer brands would be able to pull off another refreshing beverage. Unfortunately, they did not realize their customers were not interested in buying a product from Coors that did not contain alcohol!

• Colgate Kitchen Entrees. Sounds gross to me. Colgate tried to extent its brand into food products, but consumers could not associate the toothpaste brand with food.

• Crystal Pepsi. I'm sure you can remember this one! In the late 80s, Pepsi tried to market a clear cola that tasted exactly like regular Pepsi. Clearly, it did not resonate with customers!

You would think that these big brands with even bigger budgets would be able to conduct the research necessary to avoid such failures. The problem is that not enough wholistic market research is done. Many companies will use only a few market research tactics, and will miss out on important information. There are so many different strategies, I could devote an entire post to them.

Delivery Methods for Coaching Services: A Comparison

When you are presenting your coaching services as a teleclass or as group coaching, there are several ways to "deliver the goods" to your clients.

The "traditional" way is through a series of emails with class materials attached. This way would look something like this:

Email 1: Welcome to class and include dates for all calls as well as manual or "homework" for the first class. Email 2: The day before live class send a reminder. Attachment will include written materials for the class (manual/homework etc) Email 3: Day after class. Attachments include recording of class and repeat of written materials sent previously. Repeat Steps 2 and 3 for each class in your series.

The advantages of the "traditional delivery method" are:

Initial costs are low. You probably already have (or should have!) an email delivery system in place.

The dis-advantages of this method are:

It's not "evergreen." Repurposing of your coaching materials is paramount to your services being effective and efficient. "Reinventing the wheel" for each new class or group is not. Each class will require the same energy and time commitment as the first. Emails get lost or (gasp!) sent to the dreaded spam folder. Then each client has to email you to get the course materials and downloads. This often happens at the last minute when YOU are preparing for your live class. Problems with email attachments/downloads. With so many different email delivery programs, there will always be issues with an attachment or download not going through to someone. In the case of your call recordings, the files are too large for most email programs. So they have to be stored on line somewhere for download. While it may seem "old hat" to you and me to download files, some of your clients may not have a clue.

The NEW Trend in coaching delivery services is Membership Portals. You may think of these portals as websites committed specifically to your coaching program. They are membership sites so only your students can access the valuable information and tools you provide.

The Membership Portal delivery method looks something like this:

Set up your Membership Site. This site has your branding. You can load all your materials - manuals, homework etc. in to your site set up much like the chapters in a book. Each "chapter" or "module" can be time released so information is dripped to students as needed. Enroll you students and they have immediate access to read the course materials on line or download to their computer. You can also give them access to any "bonus" material. You can also include a forum where students can interact or ask YOU questions. You will still send reminder emails but they will refer to the site for all downloads.

The advantages of the Membership Portal method are:

It is "evergreen." Starting a new class every 3 months? No problem. Make a few quick edits to your portal and you start enrolling the new class! Repurpose. After your first class, you have the recordings from each of your awesome live presentations. Maybe you want residual income without having to repeat the class live? With everything in the membership portal, you can now sell access to the portal as a "self-guided" coaching program. Convenience for your students. All class dates, materials and recordings are in one convenient place. You students don't have to be searching for that email you sent them last week. They just log on to the portal and read or download at their convenience! No Email issues. Since all materials and recordings are in the portal, there are no worries about attachments to emails and recordings to large to send. Easy FAQ. Students will have questions and, of course, some may not know how to download. Instead of your inbox being flooded with these questions, you have a convenient FAQ forum where they can get specific directions. Students feel valued and part of something special. We all love the exclusivity of "membership."

The dis-advantages of this method are:

Initial Cost. Unless you are a "technical" person and some extra time to set up your own portal, you will have to hire someone to set your portal up for you. Ongoing Cost. We recommend Kajabi for the coaches we work with. This program has a monthly subscription cost starting at $99.

I hope this has answered your questions about the delivery methods available for your coaching program. It is a very important decision that will have lasting impact for your business. If you would like assistance, we would love to help. Please visit our web page.

New Product Marketing - Avoiding The Pitfalls When Launching A Product

When marketing a new product, there is always the possibility that the launch will not go as well as you expect. New product marketing is an art in itself, but most of the success that the product will have in the marketplace is done before the product is even launched.

Having a successful product and having an even more successful launch relies on the quality of your product. That product relies on two main factors:

Knowing who your target market is; Knowing the pains and frustrations that your target market have and are willing to pay to have taken away.

Knowing Your Target Market

Knowing who your target market is, what age they are, what job(s) they have, if they are married, single or divorced, etc, are all essential to the success of your product.

If you do not know anything about the people who buy your product, then you cannot give them exactly what they want. Even if you have a successful product without knowing this information, getting to know it will enhance your ability to deliver more and more successful products over time. This is why many supermarkets and stores issue loyalty or rewards cards. They can track what their customers buy, how often they buy, what their average shop is and a host of other information.

They can then take that information and mine it to find out what they need to have more of, and what they can do with less of. Supermarkets are getting more and more efficient with the product selection they have in their stores so they can maximize their shelf space and more importantly, sales. So it is vital you know exactly who your customer or ideal client is. If companies who make billions of dollars every year are doing it, it is definitely something you should be doing too.

Knowing Their Pains And Frustrations

Knowing the pains and frustrations of your market gives you a valuable insight into what they will be willing to pay to have removed. People are far more willing to have you take away a problem when it is causing them serious pain than buy something that they know they need but are not in a hurry to buy.

One of the biggest industries out there is pharmaceuticals. This a multi-billion dollar business. What is their main focus? Taking away pain. Whether that be a pain in the form of a life threatening disease, or even a headache, they are all pains that people want removed, and usually want removed immediately, if not sooner! They totally understand people want their pains taken away and they supply many products to help them with that. This is why they are so successful. Once you know what the pain is, you can then create a product to remove that, and people will pay you handsomely for that. The bigger the pain, the more they will pay you for it.

Creating Product Launches Which Produce

When it comes to creating products and services your ideal clients will fall all over themselves to get, the Field of Dreams movie quote "If you build it, he will come", doesn't apply.

All too often I see entrepreneurs spend weeks and months creating a great product and, in the end, they're lucky to recoup the cost (forget about the time) involved..

When all the frustration and desperation in hoping for more sales could have been averted with a simple Marketing Action Plan (MAP). And once created, the Plan becomes a system that you can use again and again..

Let's look at a typical launch:

1. You create a new ebook..

2. You promote it via your social networking accounts and in your ezine and.

3. If you're really on top of things, you've announced it to your affiliates and asked them to promote..

And now you wait...and wait...and wait for the sales to come in. After all, people are making $10,000, $20,000 a month selling information products online..

And, with a little luck, you've recouped your costs for artwork, shopping cart fees, etc..

And then there's the launch which uses a MAP:

Research to ensure your ideal clients actually want what you're creating (Nancy wrote a great post on this).

1. Plan realistic revenue goals for the product.

2. Build anticipation with your ideal clients by distributing content related to the topic of your new upcoming product.

3. Create affiliate-friendly marketing tools which doesn't include harassing your affiliates to promote.

4. Host a preview teleclass (where you share valuable content) on the topic.

5. Launch your product.

6. Follow-up to ensure your clients are happy.

Following the above Marketing Action Plan for each and every new product and service will ensure that you not only make more sales, your clients will stay around a lot longer.

What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online?

How To Product Launch

When releasing a new product to the marketplace, one of the first questions asked is how to product launch. There have been many strategies and tactics used over the years, as marketing people have devised their own ways of doing things, but one that has been used repeated in many different guises and has stood the test of time is the Product Launch Formula.

This is a strategy that has been made popular by Jeff Walker who coined the term after taking what Hollywood and the movie industry were doing for decades. It is a strategy similar to what Apple uses when launching any of their products, and has generated great success with the iPad and the more recent iPhone 4 launches.

But what is this strategy to product launch that has generated billions of dollars for Apple with their products, and makes hundreds of millions of dollars worldwide for entrepreneurs and online marketers every year?

It can be simplified into 5 steps:

Create Or Find A List Of People Create A Compelling Story Around Your Product Give People An Amazing Sample Of Your Product Create An Event With Your Launch Date To Create Excitement Take The Product Off The Market To Increase Scarcity

Create Or Find A List Of People No matter how good your product is, unless you have someone who is interested in it, you are not going to get any sales. Building and having a list of customers and prospects is key to your success in a Product Launch. Now, you can start without having a list of your own. But you will need the help of others who do have lists who are willing to market your product to their list.

Create A Compelling Story Around Your Product When you talk to someone about your product, again, it does not matter how good your product is, if they are not engaged when you are talking about it, you will not get the sale. During a Prelaunch, you have to engage your prospects with a compelling story about you and/or your product. The story has to give them a sense of power, that they will achieve a certain result when they buy it, or that it is a lot harder to achieve that result if they do not have it.

In the case of Apple products, like the iPad, or iPhone, the compelling story is that the products are just the coolest products on the planet, and having them not only gives you technical excellence from Apple, but super cool status too. The same cannot be said for Microsoft products, but that is a totally different article.

Having a compelling story around your product increases the success of your Product Launch, as Steve Jobs has demonstrated time and time again, and multiplies the sales of your product many times over.

Give People An Amazing Sample Of Your Product Just like any movie release, give your prospects an amazing sample of your product. During a Prelaunch you will get samples of what is on offer, and for very good reason. Giving a sample allows people to experience what they are going to buy. By giving them something you generate reciprocity with them, which increases their potential to buy your product. And as with the best Hollywood blockbuster, you get your prelaunch content right, you will have a big pay day when you release it.

Create An Event With Your Launch Date To Create Excitement Staying on the Hollywood theme, every big movie has a release date. This is because they are creating an event around the release. Steve Jobs uses this same strategy to great effect too when Apple releases a new product. You will not see any other electronics company release a product anywhere near the date Apple is taking centre stage. When you have marked your date, you are blocking anyone else in your marketplace releasing on that date. You have the high ground and you are commanding that time. Making an event with your launch puts you and your product in the spotlight and amplifies the buzz around your products launch.

Take The Product Off The Market To Increase Scarcity One of the biggest tactics used in Product Launch Formula is taking the product off the market to create exclusivity and generate scarcity. By taking the product not available, you force the people on the fence to either buy, or not buy. The people who are tempted to buy are forced to purchase the product for risk of not having it. When something is available, and you then take it away, it triggers a reaction in the brain to want it. By taking something away that they had, or potentially had, makes it more valuable. Use this strategy with great caution, as it can backfire if used in excess or incorrectly.

How To Create a Higher Converting Sales Page

Probably the most common and most straightforward way of creating a Higher Converting Sales Page is to look at how others are doing it and copy their format, their layout. There are so many sales pages out there that are complete BS. My hope is that with the FTC changes, the faceless people behind many of these Sales Pages may have to start being accountable and that means being honest with truthful testimonials. I wrote this post for other marketers or at least for the down-to-earth ones who can easily look themselves in the mirror each morning and be proud of the service they are providing to their customers.

Hype, Hype and more Hype Sales Pages

The first thing I do when confronted with one of these sales pages that promises the moon is add it to my 'never to visit again' list. I know most of my friends and colleagues do the same. To create a higher converting sales page means putting yourself out there and being accountable and I ask "why wouldn't you?" If you have nothing to hide then you have nothing to fear from people knowing who you are.

I am tickled by the 'success stories' as to how they made 'tens of thousands in just one day etc". Yes it is true that you can make that sort of money in one day, but just by omitting the months, if not years of careful preparation and investment (time & money) that went into getting to that point rings alarm bells loud and clear. Whilst dishonesty by omission may get a quick sale, it will never get a reliable customer base or following.

Create a Higher Converting Sales Page through Honesty

In creating a higher converting sales page, today more than ever, honesty is the tried and true platform for continued and lasting success on any platform and any sustainable business model. It is tough to break some old habits when you've been trained to do something a different way but it is important that you at least try. Many of the old habits no longer work online and customers are demanding, and quite rightly so that the faceless person stand up and be counted.

Who are you Sales Person and what can YOU do for ME?

Writing sales letters is not easy but to make your mediocre sales page into a higher converting sales page, you need to come out and be in front of your prospective buyer - you need to be visible. Let your prospective customer know who you are, so a bit about you and why you created this product. Allow your true self to come through here, your honesty and what you know this product or service will do for that individual. How your product can improve their lives, how it can help their business, increase their sales and therefore profit; whatever it is it needs to be all about the value.

High Class Product with Low Skilled Sales Person

What you should be doing is providing a solution to a problem or answering people's questions or providing honest information. Meeting a need is the key to any sales and honesty and integrity from that are the fundamentals to possible repeat sales. I have also witnessed the other end of the spectrum where someone has a fantastic product or service but their sales technique is poor. Due to their lack of confidence, perhaps because it is their first product they shy away from extolling its virtues to all and sundry. I know one young person today who is a multi millionaire and had this very dilemma. He was afraid to ask people to buy it and he put it in the Warrior Forum for something like $4 and the value he gave was worth at least 100 times that. $4 these days would possibly buy you a mini second of his valuable time. I am not talking that long ago either. Do you know what though, he is honest, he is upfront and he actually speaks with his customers and prospective customers. He does not hide, he is not a faceless name and he is not afraid to speak of the hardship and hard work that went into building his business in the early days. His sales letters are exceptionally high converting but there is no hype on any of them.

Human versus Robot

Another really annoying and old fashioned thing is that long, long, long and even longer sales letter sometimes running into 6, 7 or even 8 pages. Like most people I know, I skip the entire BS and quickly scroll to the bottom, see what they're charging and more often than not, I just delete the site. When reading these sales letters and if you have the patience, you end up being promised the earth, moon and stars but What Do You Know about the Writer? How can these be long lasting High Converting Sales Pages?

Honesty Check

If you've created your sales page then ask yourself the following questions before publishing:

Is what I have said on her true at least to the best of my knowledge? Have I deliberately hidden anything? Am I persuasive enough without coming across as desperate for a sale? Have I exaggerated in any way, am I hyping my product/service up unnaturally? What does the prospective buyer know about me that would make them want to click on the 'Buy it Now' button? Have I kept the tone of the letter conversational rather than hyped and pushy?

Summary

At the top of your High Converting Sales Letter, use a strong headline that outlines the most important benefit of your product/service. This headline should be bold and a larger font size than that used in the main body text of your sales letter. When writing, use a friendly conversational style. Do not revert to 'corporate speak' trying to impress, it is a turn-off for most people. Imagine you are writing this sales letter to your best friend. What benefits will the potential customer get from this product? What answers will they come up with if they were to ask themselves that old question "what's in it for me?" Would you buy it? Outline what action the potential customer needs to take. Do they need to visit your website, put their name and email in on this page, if you do not ask people to take action, they won't. Include at least one testimonial from a satisfied customer as these are powerful sales strategies. Put a P.S. in your letter. Reinforce your biggest benefit and your sales offer along with a reminded of the 'Call to Action'. Many people will read a P.S. first before reading the sales letter. Have all your contact information on the High Converting Sales Page including phone number, email address and website address at the very least. What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online?

Solution 2011 Product Review

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Solution 2011 can also be used in any areas of our lives, family, relationship, career, entrepreneurship, health and fitness. Topics also include time management, stress management, prosperity and abundance, mentoring and masterminding with leaders. It contains 8 audio CD, DVD and a workbook to track your progress. There is a live training call being held two times a week to mastermind with the brightest minds in business, finance, wellness, marketing and education.

GiveOpp will start shipping the product by November 30, 2010. It is said that you can earn merely from buying the product and becoming a distributor. It uses perpetual leverage compensation plan, a very unique compensation plan in the industry. It retails for 497 US$ and 347 US$ for distributors which includes shipping around the world. Compared to other products in the market that sells from 1500 US$ to 2000 US$, it is way much cheaper but filled with information that has never been seen before in the industry.

Solution 2011 is said to be the solution for a prosperous living in 2011.

Product Launch Manager: Helping You Start Your Launch the Right Way

You expect your product launch manager to lead your launch from beginning to end. Still, you can't get to the end if the beginning isn't right. Here is a frequently asked (and smart) question about how a product launch manager should help you start your launch campaign.

Q: What is the first step in creating my launch story?

A: This is a great question. Every launch has a great story and that story should reveal a process for your prospects to reach their desired end goal. The first thing you should do is write out the steps needed to accomplish that specific task. As an example, I will use the process of getting into a Masters of Business Administration (MBA) program. It's a challenging process, I have personal experience with it, and people pay money for products in this market.

Here is an example process to use if you were selling an information product to someone trying to earn admission into a top-tier MBA program:

Step 1 - Choose your career field. (Where would you like to work after school?)

Step 2 - Choose your learning style. (Which way do you prefer to learn...lecture, case, or on the job?)

Step 3 - Choose your primary schools. (Which schools are the best for your career and learning goals?)

Step 4 - Take the GMAT. (This is the standard admissions test you must score well on to get accepted.)

Step 5 - Write your essays. (Make sure you allow time for this. You are definitely going to need multiple revisions)

Step 6 - Secure your recommendations. (Ask respected people at your job to refer you to school.)

Step 7 - Interview at schools. (Make time in your schedule to visit and interview the schools you are most interested in.)

Step 8 - Get accepted. (Job well done!)

Now that you have written this out, you can put a story around it. Do you have personal experience navigating these steps? Do you have a testimonial from someone else navigating these steps? You have just outlined the main story you are going to tell in your upcoming launch. Follow your outline to make sure that your launch sequence stays on track.

I'm really glad this question came up. It is very important to tell the right story to the right audience. Think about your target customer and outline the process that will get them to their desired goal. This is the best way to create a compelling launch story.

Alternative Product Launch Strategies That Can Make You More Sales

When you're looking to launch a product, you might be wondering how to best maximise your sales and conversion. After all, the more products you sell, the more money you will make. More importantly though, a strong launch can also set the way for long term profits. People who are seeing your launch going well are more likely to wish to promote as an affiliate. This will get you names onto your mailing list, as well as make you an immediate income. So, you need to consider the different product launch strategies that I'm going to outline for you in this article.

First, consider launching through a partner, rather than directly to your own list. By doing so, you are offering an initial period of exclusivity. This can be very attractive to potential joint venture partners who are wanting to make sales before the market becomes saturated for a product. You only need one big or good joint venture partner to have a very successful launch using this strategy.

A second alternative method to consider is as follows. Look to use a strictly time limited launch, where the product is only offered for a compressed period, say 24 hours or 48 hours. Anyone who misses out on purchasing during this time period has to wait until the next time limited launch, which may be months away. Providing you build up the launch date well, people have a huge incentive to get in whilst the offer is available, rather than wait and potentially miss out.

There's a third method which you should consider, and that's to launch your product using a webinar. A webinar is a live video stream of your computer screen, which is broadcast directly into the home of your prospects.They hear your voice and can ask you questions. This is a great well to sell potential customers on the benefits of your product, as well as to answer objections live. Seriously consider a webinar if you want your launch to be a spot above the norm.

All the alternative launch methods and strategies that I've outlined in this article are effective when used at the right time. Make sure you consider carefully if one of these is ideal for your next launch. Consider using a webinar for instant appeal. Time limit your launch to add scarcity. Or launch initially through a good join venture partner. Never end up stuck purely with a traditional launch ever again.

How to Launch the Snot Out of Your E-book - Your Competition Won't Know What Hit 'em

Product launching for information products is part science, part luck, and part charisma. If you want to be successful in the e-book business, you are going to need to develop a system for launching your work. Otherwise, without a launch, your product will fall flat on its face. Keep reading for some great tips on launching your information product.

The key with creating a positively successful product launch is to start early. You need to give your marketing message enough time to reach a large amount of customers. You also need to have the proper vehicles in place so that your fans will have incentive to spread the word as well.

That is the key to a successful launch. You need to have a certain amount of word of mouth advertising going on at the same time. This is what really drives people to buy. To have a successful product launch, you cannot do it alone. You must have a group of people that are all promoting your e-book at the same time.

You need to develop a rewards program with affiliate sales, discounts, or some other type of incentive for your biggest fans to become sounding boards for your new information product. You need to put out the same message every time you create a marketing piece. Your customer has to get a similar marketing message on a frequent basis before they will make a buying decision. Some people will buy on the first notice. Some people need 30-40 interactions with your material before they finally buy. Time - you have to have enough time for the launch. You cannot create a successful product launch in 2 days. In most cases, you should leave at lest 3-4 weeks of contact before launch. If the product is more involved or more expensive, you may need to launch over many months. Don't allow the prospects to get bored during the launch- Hold contests about spreading the word. Slowly squeak out little tidbits of information out to the public. You have to hold their interest over that entire time.

Once your launch period is over, your prospects will be so ready to make a purchase that they will barely read any of your sales material. Use this time to grab testimonials and keep that energy going so that you can keep a relatively high level of sales going even AFTER the launch is complete. I highly discourage deep discounts during a launch, or you will see a huge drop in purchases from that day forward. Give other types of bonuses for people that purchase on launch day instead.

What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online?

Suggestions to Launching a New Business - Discover Why It Should Start Online!

Launching a new business is always exciting. We have big dreams and we are ready to fulfill them. We want to start searching for retail or office space. Some of us even start thinking about huge warehouses. It is great to dream, but stay focused on reality.

If you are launching a new business you want to start online. Even if ultimately you are opening a business that must exist in the brick and mortar world, rather than the virtual word, start with an effective online campaign. An online presence can help you hit the ground running.

1) Brick and Mortar Businesses

There are some businesses that must exist in the "real world" as opposed to cyberspace. Hair salons, restaurants, bars, auto repair shops, etc., all must be physical locations. As you start to put together your business plan make sure your online marketing starts even before your store or shop opens.

Start to build buzz online. Create a Facebook page; start a blog; announce pre-opening specials and promotions; start establishing awareness that your business is about to open. This will help you get people in the door from day 1 rather than wait for the ramp-up period that both online and offline marketing take.

2) Online vs Brick and Mortar

Some businesses can exist online before adding the expense of a physical location. For example, retail stores can be started online prior to opening a physical location. Use the lower overhead as a way to provide better pricing. If you strongly believe your store must be a brick and mortar store, then the same rules apply as above. Start creating buzz before you even open. Have printable coupons for your grand opening. Use Social media sites and blogs as a way to introduce your soon-to-open store. Get people talking about your store before it is even open.

Some service oriented businesses can also start online. For example, attorneys and accountants can have a website that promotes their services before they open an office. You can use virtual office establishments for an address and receptionist and save a bundle on staffing and office space. Many of these also have conference rooms available for meeting. This is a cost-effective way to build your practice.

Before making a final decision, write down the pros and cons for your business having a physical location versus a website-only. Compare the pros and cons and make the best decision you can for your unique business.

3) Sell Before Day 1

Sites like Groupon.com can help you sell product before you even open your store. You can sell gift certificates, products, etc. before the lights are even turned on. All you need is a website and you are in business.

You can have a website up in minutes (check out GoDaddy's Website Tonight™ or similar services) and start selling, capturing email addresses and creating buzz. If you think you have to wait for your physical location to open, think again! You can start making money before your grand opening is even scheduled.

The fact of the matter is, too many businesses wait until they are established before they create their site. You can be much more successful if you establish a web presence before your doors open.

What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online?